Your storefront is dialed in. Your back-of-house is duct tape.
I build the tools and fixes for the unglamorous side of Shopify: overselling, pick/pack chaos, inventory that won't sync, orders shipping late. The stuff that quietly costs you sales while your storefront looks perfect.
What I do
I work with Shopify brands on a monthly retainer or a fixed-scope project: the senior developer and technical partner on your team, without the full-time cost. Most engagements blend a few of these:
Workflow automation
Stop doing by hand what software can do. I map the repetitive steps in your fulfillment and back office, then automate them.
Automation →Custom business tools
The internal tool that finally replaces the spreadsheet, built for how your team really works.
Custom tools →Reporting and dashboards
Know what's selling, what's not, and why, without digging through five different reports.
Dashboards →Fractional CTO
Strategy, vendor calls, architecture decisions, and someone who picks up when something breaks.
Fractional CTO →Shopify development
Custom features, app integrations and theme work, built for how your store actually runs, not a generic template.
Development →How engagements work
Retainers, fixed-scope fixes, and what working with me looks like week to week.
See all servicesNot sure where to start?
The AI & Tech Assessment is a one-time, structured review of your Shopify operation — fulfillment flow, inventory, your app stack, automation gaps, and where AI actually fits your workflow. You get a short written report with 3–5 prioritized fixes ranked by impact and effort, plus a 30-minute debrief call. No retainer required, no strings — it stands on its own.
Ask about an assessment →Apps I built, live on Shopify
I don't just advise — I ship. Pickadoodl and Stockadoodl are live on the Shopify App Store, built and maintained by me.
Pickadoodl
Batch-pick any number of Shopify orders and scan every item before it ships. Pack, fulfill and handle returns in the same flow. Labels on Pro, free to start.
View app →Stockadoodl
Balance inventory across locations. Set thresholds, get alerts with a transfer already pre-filled, and track it through receiving — with team picking on Pro.
View app →ShipStation bin sync
Keep your Shopify bin locations on ShipStation pick lists automatically, so pickers stop hunting for stock. Set up for your store and kept in sync for you.
How it works →Field notes for Shopify brands
Practical writing on fulfillment, ShipStation, inventory, and getting more out of Shopify, from someone who builds the tools.
What a Fractional CTO Actually Does for a Small Brand
Between "I'll figure it out" and a full VP of Engineering, there's a real gap — the three jobs a fractional CTO fills, what it isn't, and how to know when you're ready.
Read post →Get Your Shopify Bin Locations onto ShipStation Pick Lists
Shopify holds your bin locations, but ShipStation won't show them on your pick lists — so pickers hunt for stock. Here's why it happens, and the three real fixes, ranked by how well they scale.
Read post →Let's fix what's
slowing you down.
Tell me what's manual, slow, or breaking in your Shopify operation. I'll point you to the fastest path forward — whether that's an assessment, a project, or a retainer.
Tell me what's slowing you down →