Your storefront is dialed in. Your back-of-house is duct tape.
I build the tools and fixes for the unglamorous side of Shopify: overselling, pick/pack chaos, inventory that won't sync, orders shipping late. The stuff that quietly costs you sales while your storefront looks perfect.
What I Do
I work with Shopify brands on a monthly retainer — the senior developer and technical partner on your team, without the full-time cost. Most engagements blend a few of these:
Shopify Development
Custom features, theme work, and app integrations — built for how your store actually runs, not a generic template.
Custom Business Tools
The internal tool that finally replaces the spreadsheet — purpose-built for how your team really works.
Workflow Automation
Stop doing by hand what software can do. I map your repetitive processes and automate them.
Reporting & Dashboards
Know what's selling, what's not, and why — without digging through five different reports.
Fractional CTO
Strategy, vendor calls, architecture decisions, and someone to call when something breaks at 11pm.
Not sure which you need?
Start with an AI & Tech Assessment — a one-time review that tells you exactly where to focus first.
Start with an AssessmentNot sure where to start?
The AI & Tech Assessment is a one-time, structured review of your Shopify operation — fulfillment flow, inventory, your app stack, automation gaps, and where AI actually fits your workflow. You get a short written report with 3–5 prioritized fixes ranked by impact and effort, plus a 30-minute debrief call. No retainer required, no strings — it stands on its own.
Ask about an AI & Tech Assessment →Apps I Built, Live on Shopify
I don't just advise — I ship. Pickadoodl and Stockadoodl are live on the Shopify App Store, built and maintained by me.
Pickadoodl
Beat Shopify's 50-order limit. Bulk pick lists, printable packing slips, and order tagging — one fast workflow, built for sale days.
View App →Stockadoodl
Balance inventory across locations. Detect low stock, build or add to transfers, and prevent stockouts — one streamlined workflow.
View App →Field Notes for Shopify Brands
Practical writing on fulfillment, fractional CTO work, and getting more out of Shopify — a new post every week.
What a Fractional CTO Actually Does for a Small Brand
Between "I'll figure it out" and a full VP of Engineering, there's a real gap — the three jobs a fractional CTO fills, what it isn't, and how to know when you're ready.
Read post →Get Your Shopify Bin Locations onto ShipStation Pick Lists
Shopify holds your bin locations, but ShipStation won't show them on your pick lists — so pickers hunt for stock. Here's why it happens, and the three real fixes, ranked by how well they scale.
Read post →Let's fix what's
slowing you down.
Tell me what's manual, slow, or breaking in your Shopify operation. I'll point you to the fastest path forward — whether that's an assessment, a project, or a retainer.
Start the conversation →